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Nowadays
are seeking a variety of travel experience more than the traditional Such as
sun sand and sea holiday because Changes
in economic and society in health are main tourism (Goelderner and
Ritchie,2006) including change tourism
market have led increasing number of new niche market available in destination
countries (world bank,2000). Although culture, heritage and arts have long been
contributing to the appeal of destinations, they have only recently been
discovered marketing strategy to attract travels investigate a personally
rewarding and enhancing tourist experience (Zeppel and hall,1991) This type of
special interest travel aims at the process of learning and experience the past and present of host
community through consumption of the manifestation of cultural. Almost Tourist
of behavior when tour to try eating local meal. ((Symons, 1999) According
to Karim (2006) had stated food image of
France, Italy and Thailand toward
attracting tourist in culture result that suitable food image destination and
tool marketing strategy have relation by dissemination of information which can
help in developing tourism, and from research survey about importance local
cuisine to tourist founded that 46 % of meal consumed by tourists were local cuisines
(Torres, 2002).
For
past decade, tourism and culture become to relate throughout around the world
as developing countries. The Government agenda promote many tourism destination
about colorful traditions, culture or heritage resource (Collins R, 1983).
Thailand has diversity in tourism
resources and advantageously has food abundant including beautiful
natural tourism resources, with a wide variety of attractions in its four
regions (the North, the South, the Northeast and the Central region). Due to
the regional geographical differences, Thailand Andaman Sea Thailand
From data statistic about tourism industry in Thailand, since 1960 when
there only 81,380 foreign tourists visited the country generates revenue of 196
million baht. This number steadily increased over the year and in 1982 the
number or foreign 2,218,429 generating total revenue amounting to 23,879
million baht, A decade later, in year 1995 the number of foreign tourist dramatically
increased to 6.9 million creating the total revenue 339,658 baht and in 2009
have foreign tourist 14 million people and revenue 527,326 million baht (Tourism
Authority of Thailand, 2010) including
research of The World Tourism Organization reported about expect number tourist
in Asia-Pacific region trends in 2010 to reach 937 million and growth rate or
4.7 percent which grow than other region. (TDRI, 1997), As the tourism
business becomes popular and generates more income to many people in the
communities where there is a thriving tourist industry, the government and
business sectors became eager to develop more tourism sites to distribute
income generation to more communities. It is obvious that the tourism
businesses in Thailand have continuously recorded rapid growth bringing sizable
amount of foreign currency into the country (Tourism Authority of Thailand, 2010)
