Survey Questionnaire
“Title Research”
There
are three parts of the questionnaire as follows:
Part
1: Demographic of research
1. Gender
�� 1.Male �� 2. Female
2.
Age
�� 18 – 29 years �� 30 – 39 years
�� 40 – 49 years �� 50 – 59 years
�� 60 years and above
3.
Nationality
�� American �� Asian �� Middle East
�� Europe �� Australia �� Other
4.
Occupation
�� Student �� Administrative/Clerk �� Professional
�� Businessman �� Retiree �� Housewife
5.
Income (per month)
�� Less than $ 1,500
�� $ 1,501 - $ 3,000
�� $ 3,001 - $ 4,500
�� $ 4,501 - $ 6,000
�� Over $ 6,001
6.
Education level
�� High School �� Certificate/Diploma �� Bachelor Degree
�� Master Degree �� PhD
Part
2: characteristic and behavior of international tourist.
1.
What is the purpose visiting in Thailand?
�� Holiday �� Visiting Friends
�� Shopping �� Food and Culture
�� Other (Please specify)……………
2.
How many for Length of Stay?
�� 3 nights and below �� 4-6 nights
�� 7-9 nights �� More than 10 nights
3.
How a Frequency for Visit ?
�� First Time �� Second Time
�� Third Time �� More Than three Times
4.
Where do you eat to Restaurant or Food Outlet Dined often trip ?
�� Hotel Restaurant/ Coffee House
�� Fast-food
�� Local Ethnic Restaurant
�� Local Food Court
�� Street Stall (Hawkers)
�� Friend or Relative’s House
Part
3: Marketing Mix factor toward decision making of international tourist
Please
indicate your response by marking (√) the box that corresponds to your opinion
5 mean Very High 4 mean High
3 mean Average 2 mean Low
1 mean Very Low
Marketing
Mix
|
Very
Low
|
Low
|
Average
|
High
|
Very
High
|
1
|
2
|
3
|
4
|
5
|
|
1.
Product or Service
|
|||||
Various
of Thai food and attraction tourism
|
|||||
Famous in Thai food and attraction tourism
|
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Image
of Thai food and attraction
tourism
|
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Sufficiency
of service (car rental ,restaurant,
hotel)
|
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2.
Price
|
|||||
Thai
food and traveling have reasonable
|
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Cost
of trip (Car, taxi, boat..etc)
|
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3.
Place
|
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Accessibility
|
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Time
of open and closing
|
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Far
from accommodation
|
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Tourism
information center and booking service
|
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4.
Promotion
|
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Word
of mouth
|
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Online
advertising e.g. website, facebook
|
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Public
relations
|
|||||
Literature
e.g. Guidebook, booklet
|
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Packaging
|
|||||
Sale
Promotion
|
|||||
Marketing
Mix
|
Very
Low
|
Low
|
Average
|
High
|
Very
High
|
1
|
2
|
3
|
4
|
5
|
|
5.
Personal
|
|||||
Attitude
of Thai host and community
(hospitable)
|
|||||
Professional tour and food guide and service staffs
|
|||||
Skill
and Knowledge including common language
|
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6.
Physical evidence
|
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Safety
and securities
|
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Cleanness
|
|||||
Weather
and climate
|
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7.
Process
|
|||||
Quality process in production food and service
|
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Operate
of activities and time spent tour
|
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Joint
in food and tourism activities
|
Other
suggestions
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